Wishful thinking is typical among gamblers and idiots. Ulta Beauty became one of my largest short position in the U.S stock market. One hundred percent of my short positions plunged hard.
Wishful thinking describes decision-making and the formation of beliefs based on what might be pleasing to imagine, rather than on evidence, rationality, or reality. It is a product of resolving conflicts between belief, and desire.
I referred to Ulta Beauty as a great short as I explained when we caught 100% of Americans bullish Revolve Group at $48. Both companies rely on celebrities.
Americans spent everything they had on useless stuff. You have them on TV singing Wishful thinking as nothing bad could happen. Those who have money are not spending. Of course morons do not comprehend it because they drive a Fiat or Tesla. Visit any Lamborghini store to learn the truth.
Ulta Beauty opened at $258 pre-market, and there I was selling short more laughing at Americans. The bubble ended up the session down $100 per share during markets session on a downgrade to Junk issued at $337.
Ulta Beauty relies heavily on the payment to celebrities. Their business model does not have anything that other company cannot do. I know celebrities. Today they seat on my lap, tomorrow they seat elsewhere. You're bankrupt moron.