Congratulations to investors attending my webinar today as Adobe soared to $252 after-hours representing one of the largest profits to savvy investors for the year per our AI forecast.
The Big Rush
At its big MAX 2018 shindig, Adobe unveiled a host of new apps for content creators on the go, including a new video editor called Premiere Rush CC for YouTubers and Photoshop CC for iPad. It also unveiled Project Aero, a new AR app designed for artists and designers, along with new versions of most of its major apps and updates to its Sensei AI assistant.
First unveiled as Project Rush in June 2018, Premiere Rush CC is a new, easier-to-use version of Premiere Pro CC aimed at YouTubers and other video content creators. It lets you do everything including capture, edit, color correction, audio and motion graphics, then publish your masterpiece to YouTube, Instagram and other social platforms. "Content creators do not have to be video, color or audio experts to publish professional-quality videos," Adobe said.
On top of being relatively easy to learn and use, Adobe promises "anytime, anywhere" access to the app. Via Creative Cloud CC, you can create a project on one device than publish it on another, "with a consistent user experience across phone, tablet and desktop." It's easy to change a video's orientation to portrait, square or landscape depending on the device you're publishing to. The mobile apps aren't stripped down versions, either, as Adobe added that the color correcting, audio cleanup and other tools are of professional caliber and work exactly the same on mobile devices as on desktop.
Adobe Premiere Rush CC runs on iOS and Android phones, iPads and desktop systems. It's now available on desktop (Mac and Windows) and iOS, and will be coming to Android soon. As you'd expect from Adobe, it's only available as a subscription and costs $10 a month for individuals or $20 for teams. If you already have Premiere Pro CC, a student plan or the main All Apps subscription, it will be included for free in your package.
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